Essay

The case for a house style

Every organisation already has a house style. It is just unwritten, inconsistent, and defended most fiercely by whoever has been there longest.

Every organisation already has a house style. It is just unwritten, and defended most fiercely by whoever has been there longest.
From ‘The case for a house style’

Writing it down is not about commas. It is about the three or four decisions that actually make a difference — how you refer to the people you serve, whether you use the first person, what you do with numbers and dates — and then getting out of the way.

The document that results should be short enough that somebody reads it on their first day, and long enough that it settles the argument your team keeps having. Ours run to about nine pages. Anything past twenty is a book nobody opens.

Sample photograph: printed pages pinned in a loose grid on a pale studio wall — replace it with a picture of your own
The wall, mid-editSample image